Saturday, May 30, 2009

Is Obama the Master of Stagecraft?

And the Angels Rejoice, David Brooks, Op-Ed Columnist, New York Times, May 26, 2009.

There is nothing so inspiring as public service, so I’ve been incredibly moved over the past few weeks to watch squads of corporate executives come to the White House so President Obama could announce that he was giving away their money.

A few weeks ago, we were privileged to see a gathering of health care executives standing behind the president as he announced that they would be donating $2 trillion in future revenue to the cause of health care reform.

Recently we were uplifted when the president informed Chrysler’s secured creditors that they had agreed to donate their ownership stake in the company to the United Auto Workers. Just last week, we were enthralled to see a group of auto executives beaming with pride as the president announced that in order to reduce gas consumption, they would henceforth be scaling back on all those car lines that consumers actually want to buy.

These events have heralded a new era of partnership between the White House and private companies, one that calls to mind the wonderful partnership Germany formed with France and the Low Countries at the start of World War II. The press conferences and events marking this new spirit of cooperation have been the emotional highlights of the administration so far.

These events usually begin when the executives gather in the Oval Office, where they experience certain Enhanced Negotiating Techniques. I’m not exactly sure what the president does to inspire the business leaders’ cooperation and sense of public service, though those who remember the disembowelment scene in “Braveheart” will have a general idea.

Then the president leads the executives out onto the White House lawn for the announcement ceremony. Often, the president will still be carrying the riding crop and the pliers used in the private negotiation. He moves to the microphone while the executives take their pre-assigned places behind him, the jingle of their leg shackles blending with the dulcet tones of spring. I thought one hospital executive was so moved by the occasion that he had slipped into catatonic shock, except that he was blinking “Save Me! Save Me!” in Morse code to his shareholders.

“We meet at an exciting moment for our country, a time of unprecedented cooperation between government and private industry,” the president intones, lifting his foot from the trachea of an unconscious pharmaceutical executive. “Many of the business leaders behind me have seized an exciting opportunity to join the nonprofit sector without even switching jobs.” At this, the C.E.O.’s behind him don frozen smiles, exuding the sort of spontaneous enthusiasm often seen at North Korean pep rallies.

During the press conference with health care executives, I don’t even think Obama meant to give away $2 trillion of their money. He was going to give away just $750 billion, but he got carried away by the Era of Responsibility. “The stakeholders behind me have promised to cut costs by nearly 2 percent a year,” the president riffed. (The executives’ lips were like dead worms stretched across mirthless smiles. Their cheeks were like hardened clumps of concrete.) “They have agreed to support the administration’s reform package.” (Coronaries, epileptic seizures all around.) “They have agreed to donate their kidneys in my office right after this ceremony.” (The executives were now flopping about the stage, like a 3-D version of the Heimlich poster.)

These executives have been invited to make these donations in the same spirit that the Cossacks invited my ancestors to emigrate to the Lower East Side. And yet there is a moment during each of the ceremonies when the spirit of the Almighty descends upon the congregation. It usually happens while the president is describing the glorious future. He’ll be describing how, in three years, he will slash the deficit by cutting taxes and doubling spending. He will be describing how, in three years, he will create millions of jobs by raising energy costs.

You can see the ecstasy of Washington promise-making spread joy from soul to soul. Infected by these visions, automakers vow that in three years they will have created a resurgence of enthusiasm around the Chevy Aveo. Financiers vow they will build an entirely new banking industry that doesn’t rely so much on loan repayment. Health care executives vow that in three years they’ll perform CAT scans at Kinko’s.

Some say these are just meaningless promises that ignore hard choices and that no one has any intention of keeping. But this is ungenerous. At these events, the president has taken former rivals and has joined them in the holy bonds of mutual fantasy. He has taken a divided nation and has given us photo-ops to bind us and remind us of our common humanity. Business lies down with government. Management embraces labor. You call it what you will; I call it beautiful.

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